5 Important Factors In SEO On-Page Website

Managing a website is not careless, but we need to know the intricacies first, otherwise our website will have no visitors at all. This is what often becomes a challenge for website owners to get the first Google search ranking. The best way to rank on the top of the search is with SEO optimization, especially the On-Page SEO section. Of course, there will be many factors that need to be considered on a website such as quality content, images, article titles, meta and so on. The main goal of optimization is none other than getting the first Google ranking.

How Important SEO On-Page Optimization on a Website?

Yes, it's true that On-Page SEO is an important part of being able to get a Google search ranking. Don't let it be when we create a lot of content that can't even be respected at all. Did you know that On-Page SEO is an important factor to determine the success of your website content? Before we get to the core of the discussion, it's a good idea to get to know SEO first.

SEO (Search Engine Optimization) is an effort to optimize a website to be able to get a top ranking or rank one from search results. SEO itself is divided into two techniques, namely On-Page SEO techniques and Of-Page SEO. The shortest explanation between the two is On-Page SEO optimization on the website while Off-Page SEO is done outside the website. Because of the importance of On-Page SEO optimization, many do not realize that after writing a lot of content they have not succeeded in getting top search rankings.

1. Create Article Title, Tagline

When you do a search on a search engine, the first thing you see is definitely the text in bold in blue, that's right, that's the title of the website article. In the list results that there are many titles, when you want to choose, you will definitely choose the top list from the search results. This proves that the title is an important part of the article. With good On-Page SEO optimization your article titles will have a chance to be in the top results.

To make the title must include keywords or target keywords that are relevant and can be understood by visitors. Then the title of the article must be in accordance with the contents of the article, lest it does not match the discussion which will make the reader feel disappointed and move to another website.

2. Adding Meta Description, Meta Keywords

Meta description is a short article that represents the contents of the article. This meta description is also important for search engines because when search engines display search results this meta description will also be displayed under the article title. In addition, people will find it easier to find answers to their searches, for example, you are dancing an SEO tutorial, so in the search results the description section will give a little overview or points from the website article.

Both Blogger/blogspot and WordPress provide a separate column to fill in this meta description, if you are writing an article or content don't forget to fill in the meta description section otherwise Google will take it automatically in the first paragraph of your article.

3. Create Original Content

What do you think is the most important thing about a website? The answer is content. Yes, content is the life of a website, if there is no content, a website will die without any visitors. The success of a website lies in how good the quality of the cards is. Usually, content that is not of high quality and is not looked at by Google is content that has not been fully optimized and also makes it not pay attention to Google search rules such as piling up certain keywords or keyword stuffing/spam keywords. This will subject the content to a penalty from Google.

Then quality content is original content and does not copy-paste full of other people's articles. To ensure the originality of the content, you can use various tools available for free to check for plagiarism of content.

4. Pay Attention to Keyword Density

Google search when you want to provide search results will also pay attention to the density of the keywords you place. Keyword density is one of the ranking factors in search engines, search engines when indexing will assess how many keywords are in the article by considering the number of words or phrases compared to keywords whether it is still reasonable or not. To place keywords, you should not do keyword accumulation because it will be considered keyword spam. The solution is to use synonym keywords or increase the quantity of your articles.

5. Adding Internal Links

To optimize SEO friendly content, internal links are also an important part of On-Page SEO. Internal links are links or urls that will lead to other content links. For example adding or it could be by adding a link that points to your own website. However, adding internal links should not be careless, for example, too much that interferes with the content, or accumulates links that are not relevant to the content.